The point is that there are two elements in a food object that make it attractive to us: its nutritive value… — Desmond Morris
The point is that there are two elements in a food object that make it attractive to us: its nutritive value and its palatability. In nature, these two factors go hand in hand, but in artificially produced foodstuffs they can be separated, and this can be dangerous. Food objects that are nutritionally almost worthless can be made powerfully attractive simply by adding a large amount of artificial sweetener. If they appeal to our old primate weakness by tasting ‘super-sweet’, we will lap them up and so stuff ourselves with them that we have a little room left for anything else: thus the balance of our diet can be upset. This applies especially in the case of growing children.
p. 159Source: Wikiquote · CC BY-SA 4.0
More from this book
Despite our grandiose ideas and our lofty self-conceits, we are still humble animals, subject to all the basic laws of animal behaviour. Long before our populations reach the levels envisaged above we shall have broken so many of the rules that govern our biological nature that we shall have collapsed as a dominant species. We tend to suffer from a strange complacency that this can never happen, that there is something special about this, that we are somehow above biological control. But we are not. Many exciting species have become extinct in the past and we are no exception. Sooner or later we shall go, and make way for something else. If it is to be later rather than sooner, then we must take a long, hard look at ourselves as biological specimens and gain some understanding of our limitations.
p. 196
Optimism is expressed by some who feel that since we have evolved a high level of intelligence and a strong inventive urge, we shall be able to twist any situation to our advantage; that we are so flexible that we can re-mould our way of life to fit any of the new demands made by our rapidly rising species-status; that when the time comes, we shall manage to cope with the over-crowding, the stress, the loss of our privacy and independence of action; that we shall re-model our behaviour patterns and live like giant ants; that we shall control our aggressive and territorial feelings, our sexual impulses and our parental tendencies; that if we have to become battery-chicken apes we can do it; that our intelligence can dominate all our basic biological urges. I submit that this is rubbish. Our raw animal nature will never permit it. Of course, we are flexible. Of course, we are behavioural opportunists, but there are severe limits to the form our opportunism can take. By stressing our biological features in this book, I have tried to show the nature of these restrictions. By recognizing them clearly and submitting to them, we shall stand a much better chance of survival. This does not imply a naive ‘return to nature’. It simply means that we should tailor our intelligent opportunist advances to our basic behavioural requirements. We must somehow improve in quality rather than in sheer quantity. If we do this, we can continue to progress technologically in a dramatic and exciting way without denying our evolutionary inheritance. If we do not, then our suppressed biological urges will build up and up until the dam bursts and the whole of our elaborate existence is swept away in the flood.
p. 197
Unfortunately, because we are so powerful and so successful when compared with other animals, we find the contemplation of our humble origins somehow offensive, so that I do not expect to be thanked for what I have done. Our climb to the top has been a get-rich-quick story, and, like all nouveaux riches, we are very sensitive about our background. We are also in constant danger of betraying it.
p. 197
