[I]f it's just you, attempting to come up with a "good idea" before defining your purpose, creating a vision… — David Allen
[I]f it's just you, attempting to come up with a "good idea" before defining your purpose, creating a vision, and collecting lots of bad ideas is likely to give you a case of creative constipation.
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[Y]ou must have a clear picture in your mind of what success would look, sound, and feel like.
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The organizing system merely provides placeholders for all your oprn loops and options so your mind can... make the necessary intuitive, moment-to-moment strategic decisions.

