Most of us have adopted a strategy to get along called satisficing, a term coined by... Herbert Simon... to… — Daniel Levitin
Most of us have adopted a strategy to get along called satisficing, a term coined by... Herbert Simon... to describe not getting the very best option but one that was good enough. ...Satisficing is one of the foundations of productive human behavior ...we don't waste time trying to find improvements that are not going to make a significant difference in our happiness or satisfaction.
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Recent research in social psychology has shown that happy people are not people who have more; rather, they are people who are happy with what they already have. Happy people engage in satisficing all of the time, even if they don’t know it.
You’d think people would realize they’re bad at multitasking and would quit. But a cognitive illusion sets in, fueled in part by a dopamine-adrenaline feedback loop, in which multitaskers think they are doing great.
In 1976, the average supermarket stocked 9,000 unique products; today that number has ballooned to 40,000 of them, yet the average person gets 80%–85% of their needs in only 150 different supermarket items. That means that we need to ignore 39,850 items in the store.

