# Quote — Daniel Kahneman, Thinking, Fast and Slow

> A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.

- Author: [Daniel Kahneman](https://www.leafyquotes.com/daniel-kahneman.md)
- Book: [Thinking, Fast and Slow](https://www.leafyquotes.com/daniel-kahneman/thinking-fast-and-slow.md)
- Page: 62
- Source: [Wikiquote](https://en.wikiquote.org/wiki/Daniel_Kahneman#Thinking,_Fast_and_Slow_(2011)) ([CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/))
- Quote page: https://www.leafyquotes.com/daniel-kahneman/thinking-fast-and-slow/a-reliable-way

## More from this book

> disbelief is not an option. The results are not made up, nor are they statistical flukes. You have no choice but to accept that the major conclusions of these studies are true.

[Quote page](https://www.leafyquotes.com/daniel-kahneman/thinking-fast-and-slow/disbelief-is-not.md)

> There is no evidence that risk takers in the economic domain have an unusual appetite for gambles on high stakes; they are merely less aware of risks than more timid people are.

p. 263 — [Quote page](https://www.leafyquotes.com/daniel-kahneman/thinking-fast-and-slow/there-is-no-evidence.md)

> He's taking an inside view. He should forget about his own case and look for what happened in other cases.

p. 254 — [Quote page](https://www.leafyquotes.com/daniel-kahneman/thinking-fast-and-slow/hes-taking-an-inside.md)