Why do only the awful things become fads? I thought. Eye-rolling and Barbie and bread pudding. Why never… — Connie Willis

“What’s going on?” I whispered to Gina.

“Management is proving beyond a shadow of a doubt they don’t have enough to do,” she murmured back. “So they’ve invented a new acronym.”

You shouldn’t be looking for the secret to making people follow fads, you should be looking for the secret to making them think for themselves. Because that’s what science is all about.

“My physics teacher used to say Diogenes shouldn’t have wasted his time looking for an honest man,” Shirl said, “he should have been looking for somebody who thought for himself.”