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  "text": "Therein lay the secret to all fads: the herd instinct. People wanted to look like everybody else. That was why they bought white bucks and pedal pushers and bikinis. But someone had to be the first one to wear platform shoes, to bob their hair, and that took the opposite of herd instinct.",
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      "text": "“What’s going on?” I whispered to Gina.\n\n“Management is proving beyond a shadow of a doubt they don’t have enough to do,” she murmured back. “So they’ve invented a new acronym.”",
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      "text": "You shouldn’t be looking for the secret to making people follow fads, you should be looking for the secret to making them think for themselves. Because that’s what science is all about.",
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      "text": "“My physics teacher used to say Diogenes shouldn’t have wasted his time looking for an honest man,” Shirl said, “he should have been looking for somebody who thought for himself.”",
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