# Quote — Chris Anderson, The Long Tail

> We are turning from a mass market back into a niche nation, defined now not by our geography but by our interests.

- Author: [Chris Anderson](https://www.leafyquotes.com/chris-anderson.md)
- Book: [The Long Tail](https://www.leafyquotes.com/chris-anderson/the-long-tail.md)
- Page: 40
- Source: [Wikiquote](https://en.wikiquote.org/wiki/Chris_Anderson_(writer)#The_Long_Tail:_Why_the_Future_of_Business_Is_Selling_Less_of_More_(2006)) ([CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/))
- Quote page: https://www.leafyquotes.com/chris-anderson/the-long-tail/we-are-turning

## More from this book

> For a generation of customers used to doing their buying research via search engine, a company’s brand is not what the company says it is, but what Google says it is.

p. 99 — [Quote page](https://www.leafyquotes.com/chris-anderson/the-long-tail/for-a-generation.md)

> For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.

p. 24 — [Quote page](https://www.leafyquotes.com/chris-anderson/the-long-tail/for-the-first.md)

> A Long Tail is just culture unfiltered by economic scarcity.

p. 53 — [Quote page](https://www.leafyquotes.com/chris-anderson/the-long-tail/a-long-tail.md)