For a generation of customers used to doing their buying research via search engine, a company’s brand is not… — Chris Anderson

For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.

A Long Tail is just culture unfiltered by economic scarcity.

We are entering an era of unprecedented choice. And that’s a good thing.