# The Long Tail

- Author: [Chris Anderson](https://www.leafyquotes.com/chris-anderson.md)
- Quotes: 19
- Book page: https://www.leafyquotes.com/chris-anderson/the-long-tail

## Quotes

> For a generation of customers used to doing their buying research via search engine, a company’s brand is not what the company says it is, but what Google says it is.

p. 99 — [Quote page](https://www.leafyquotes.com/chris-anderson/the-long-tail/for-a-generation.md)

> For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.

p. 24 — [Quote page](https://www.leafyquotes.com/chris-anderson/the-long-tail/for-the-first.md)

> A Long Tail is just culture unfiltered by economic scarcity.

p. 53 — [Quote page](https://www.leafyquotes.com/chris-anderson/the-long-tail/a-long-tail.md)

> We are entering an era of unprecedented choice. And that’s a good thing.

p. 168 — [Quote page](https://www.leafyquotes.com/chris-anderson/the-long-tail/we-are-entering.md)

> Talent is not universal but it is widely spread: Give enough people the capacity to create, and inevitably gems will emerge.

p. 54 — [Quote page](https://www.leafyquotes.com/chris-anderson/the-long-tail/talent-is-not.md)

> The ultimate cost reduction is eliminating atoms entirely and dealing only in bits.

p. 96 — [Quote page](https://www.leafyquotes.com/chris-anderson/the-long-tail/the-ultimate-cost.md)

> Blockbusters are the exception, not the rule, and yet we see an entire industry through their rarefied air.

p. 167 — [Quote page](https://www.leafyquotes.com/chris-anderson/the-long-tail/blockbusters-are-the.md)

> Fundamentally, a society that asks questions and has the power to answer them is a healthier society than one that simply accepts what it’s told from a narrow range of experts and institutions.

p. 191 — [Quote page](https://www.leafyquotes.com/chris-anderson/the-long-tail/fundamentally-a-society.md)

> Remember, in the tyranny of physical space, an audience too thinly spread is the same as no audience at all.

p. 163 — [Quote page](https://www.leafyquotes.com/chris-anderson/the-long-tail/remember-in-the.md)

> Never underestimate the power of a million amateurs with keys to the factory.

p. 58 — [Quote page](https://www.leafyquotes.com/chris-anderson/the-long-tail/never-underestimate-the.md)

> Order it wrong and choice is oppressive; order it right and it’s liberating.

p. 174 — [Quote page](https://www.leafyquotes.com/chris-anderson/the-long-tail/order-it-wrong.md)

> This is the end of spoon-fed orthodoxy and infallible institutions, and the rise of messy mosaics of information that require—and reward—investigation.

p. 190 — [Quote page](https://www.leafyquotes.com/chris-anderson/the-long-tail/this-is-the.md)

> In a world of infinite choice, context—not content—is king. (Chris Anderson quoting Rob Reid)

p. 109 — [Quote page](https://www.leafyquotes.com/chris-anderson/the-long-tail/in-a-world.md)

> We are turning from a mass market back into a niche nation, defined now not by our geography but by our interests.

p. 40 — [Quote page](https://www.leafyquotes.com/chris-anderson/the-long-tail/we-are-turning.md)

> Our growing affluence has allowed us to shift from being bargain shoppers buying branded (or even unbranded) commodities to becoming mini-connoisseurs, flexing our taste with a thousand little indulgences that sets us apart from others.

p. 11 — [Quote page](https://www.leafyquotes.com/chris-anderson/the-long-tail/our-growing-affluence.md)

> Broadly, the Long Tail is about abundance. Abundant shelf space, abundant distribution, abundant choice.

p. 143 — [Quote page](https://www.leafyquotes.com/chris-anderson/the-long-tail/broadly-the-long.md)

> The Web is the ultimate marketplace of ideas, governed by the laws of big numbers.

p. 70 — [Quote page](https://www.leafyquotes.com/chris-anderson/the-long-tail/the-web-is-the.md)

> The world of shelf space is a zero-sum game: One product displaces another.

p. 40 — [Quote page](https://www.leafyquotes.com/chris-anderson/the-long-tail/the-world-of-shelf.md)

> In an era without the constraints of physical shelf space and other bottlenecks of distributions, narrowly targeted goods and services can be as economically attractive as mainstream fare.

p. 52 — [Quote page](https://www.leafyquotes.com/chris-anderson/the-long-tail/in-an-era.md)