{
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  "text": "\"I don't see anything evil in a desire to make money. But money is only a means to some end. If a man wants it for a personal purpose—to invest in his industry, to create, to study, to travel, to enjoy luxury—he's completely moral. But the men who place money first go much beyond that. Personal luxury is a limited endeavor. What they want is ostentation: to show, to stun, to entertain, to impress others. They're second-handers.\"",
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    "title": "The Fountainhead",
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      "slug": "as-poles-of-good",
      "url": "https://www.leafyquotes.com/ayn-rand/the-fountainhead/as-poles-of-good",
      "text": "\"As poles of good and evil, he was offered two conceptions: egoism and altruism. Egoism was held to mean the sacrifice of others to self. Altruism—the sacrifice of self to others. This tied man irrevocably to other men and left him nothing but a choice of pain: his own pain borne for the sake of others or pain inflicted upon others for the sake of self. […] Man was forced to accept masochism as his ideal—under the threat that sadism was his only alternative.\"",
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      "slug": "every-major-horror",
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      "text": "\"Every major horror of history was committed in the name of an altruistic motive.\"",
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      "chapter": null,
      "chapter_parent": null,
      "page": 741,
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        {
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      "slug": "the-creators-were",
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      "text": "\"The creators were not selfless. It is the whole secret of their power—that it was self-sufficient, self-motivated, self-generated. A first cause, a fount of energy, a life force, a Prime Mover. The creator served nothing and no one. He had lived for himself. And only by living for himself was he able to achieve the things which are the glory of mankind. Such is the nature of achievement.\"",
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