{
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  "text": "\"Here are my rules: what can be done with one substance must never be done with another. No two materials are alike. No two sites on earth are alike. No two buildings have the same purpose. The purpose, the site, the material determine the shape. Nothing can be reasonable or beautiful unless it's made by one central idea, and the idea sets every detail. A building is alive, like a man. Its integrity is to follow its own truth, its one single theme, and to serve its own single purpose. A man doesn't borrow pieces of his body. A building doesn't borrow hunks of its soul. Its maker gives it the soul and every wall, window and stairway to express it.\"",
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    "title": "The Fountainhead",
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      "slug": "as-poles-of-good",
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      "text": "\"As poles of good and evil, he was offered two conceptions: egoism and altruism. Egoism was held to mean the sacrifice of others to self. Altruism—the sacrifice of self to others. This tied man irrevocably to other men and left him nothing but a choice of pain: his own pain borne for the sake of others or pain inflicted upon others for the sake of self. […] Man was forced to accept masochism as his ideal—under the threat that sadism was his only alternative.\"",
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      "slug": "every-major-horror",
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      "text": "\"Every major horror of history was committed in the name of an altruistic motive.\"",
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      "chapter_parent": null,
      "page": 741,
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      "slug": "the-creators-were",
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      "text": "\"The creators were not selfless. It is the whole secret of their power—that it was self-sufficient, self-motivated, self-generated. A first cause, a fount of energy, a life force, a Prime Mover. The creator served nothing and no one. He had lived for himself. And only by living for himself was he able to achieve the things which are the glory of mankind. Such is the nature of achievement.\"",
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