# Quote — Alfred Sloan, My Years with General Motors

> In the 1920... the closed body rose to dominance, the Model T came to an end, and the upgrading of cars began. The events of the past few years of car market, I believe, have validated the General Motors product policy that we formulated in 1921. John Gordon, president of General Motors, recently observed that our slogan of “a car for every purse and purpose” is as appropriate as ever; indeed, we have never offered our customers greater variety and choice than we do today. In the 1963 model year the industry offers 429 models of domestically produced cars, compared with 272 in 1955; General Motor alone had 138 models in 1963, compared with 85 in 1955.

- Author: [Alfred Sloan](https://www.leafyquotes.com/alfred-sloan.md)
- Book: [My Years with General Motors](https://www.leafyquotes.com/alfred-sloan/my-years-with-general-motors.md)
- Page: 512
- Source: [Wikiquote](https://en.wikiquote.org/wiki/Alfred_P._Sloan#My_Years_with_General_Motors,_1963) ([CC BY-SA 4.0](https://creativecommons.org/licenses/by-sa/4.0/))
- Quote page: https://www.leafyquotes.com/alfred-sloan/my-years-with-general-motors/in-the-1920

## More from this book

> Competition is the final price determinant and competitive prices may result in profits which force you to accept a rate of return less than you hoped for, or for that matter to accept temporary losses. And, in times of inflation, the rate-of-return concept comes up against the problem of assets undervalued in terms of replacement. Nevertheless, no other financial principle with which I am acquainted serves better than rate of return as an objective aid to business judgment. This principle had governed the thinking of the Finance Committee of General Motors since 1917.

p. 140 — [Quote page](https://www.leafyquotes.com/alfred-sloan/my-years-with-general-motors/competition-is-the.md)

> I am sure we all realize that this struggle that is going on though the World is really nothing more or less than a conflict between two opposing technocracies manifesting itself to the capitalization of economic resources and products and all that sort of thing.

p. 438 — [Quote page](https://www.leafyquotes.com/alfred-sloan/my-years-with-general-motors/i-am-sure.md)

> The transformation of the automobile market was essentially complete in 1929. If Mr. Ford, in that pivotal year in the modern economy, still held stubbornly to his old concept in his new Model A, he was counterbalanced by Mr. Chrysler, who had come up from nowhere with tremendous vitality and with a market policy similar to General Motors'. The fact that Mr. Ford built nearly two million of the five million U.S.-produced cars and trucks sold that year was only incidental from the long-term point of view. it was a splurge, not the sign of a trend.

p. 169 — [Quote page](https://www.leafyquotes.com/alfred-sloan/my-years-with-general-motors/the-transformation-of-the.md)